Tomi Mikula / Delivrddiscussed
Delivrd (delivrdto.me) — live car-purchase negotiation consulting, ~$1,000/consult, remote team of ~15Car-buying consulting / live-stream negotiation content
Creator Fund Weekly — Oct 5, 2026Sam Lessin, Eddie DeDomenico, Jack Raines, Megan Lightcap, Caroline Singer
Tomi Mikula / Delivrd: live-streaming car-dealership negotiations into a $2.3M consulting business
1:47
from 29:45 in the recording
Creator Fund call, Oct 5 2026 (Riverside)
Eddie's pick (transcript-misheard on the call as "Tommy McCoola" — real name Tomi Mikula). Tomi spent years inside car-dealership finance departments, got fed up with how much people hate negotiating with dealers, and built a business live-streaming himself negotiating real car deals with dealerships on behalf of clients, then syndicating the clips to TikTok, where they take off. He charges roughly $1,000 per consultation, did about $2.3M in revenue last year, and is pacing toward ~$4M this year, with 15 remote staff supporting the consulting business. He's started getting picked up by outlets like CNBC — the kind of organic mainstream-media discovery the group has found valuable with other picks before. Eddie is reaching out; he sees Tomi as personally skilled (a genuinely excellent, well-informed negotiator) and the format as scalable because the content and the service are the same motion (watch him negotiate live, then hire him to do yours). Later in the conversation Eddie also noted the business is growing organically — roughly 200,000 new followers across platforms in just the last couple of months.
Things We Like
- Content and service are literally the same action — every live negotiation is both marketing and the product itself
- Real, already-substantial revenue: ~$2.3M last year, pacing to ~$4M this year, with a 15-person remote team already built
- Organic mainstream pickup (CNBC) — a credibility signal the group has repeatedly valued in other picks
- Personally rare skill (expert negotiator with deep dealership-side knowledge) that's hard to copy, not just a format anyone could run
- Fast recent growth — ~200K new followers across platforms in the last couple months
Key Questions
- How scalable is the business beyond Tomi himself — can the 15-person team handle volume growth, or is he the bottleneck?
- What's the ceiling on $1,000-per-consult economics, and is there a higher-leverage product (software, a marketplace, licensing the playbook)?
Conversation Quotes
- “Last year he does — to get his consultation, it's a thousand dollars per and he did about 2.3 million in revenue last year and he's pacing towards doing like 4 million this year”Eddie
- “He's incredibly skilled negotiator. He obviously has all the context on the business side and knows how these things work”Eddie
- “He's gained like 200,000 followers across platforms the last couple of months”Eddie