Matthias Kunerth / HiTech Farmerdiscussed

Caroline's pick. Matthias is a fifth-generation Minnesota farmer who returned to the family farm and started documenting the tech he and his family use — drones, GPS-guided machinery, and a drone spraying operation covering a large number of acres with chemicals/pesticides. Strong engagement relative to audience size. Megan framed the useful contrast with the earlier death/GLP-1 picks: this is someone choosing to be excited about using technology, not managing a problem. Caroline's read is the content serves two overlapping audiences — older farmers (incl. his own father/grandfather) wanting to keep working the farm without physically doing everything themselves or hiring large staffs, and a younger generation inheriting farms who want to modernize. He's appeared on Farm4Profit, the biggest podcast in the farming/ag space (few hundred thousand weekly listeners), and had one of their strongest-performing episodes — Megan floated backing that podcast directly, and Caroline has already reached out to them. Jack tried to recall a two-brother farming-media company the team previously diligenced and passed on ("NUS Farms") as a reference point; Megan's memory was that the pass was because they couldn't tell if the two brothers were actually the credible, followed voices in their space. Sam's broader thesis: there's a real opportunity in a new generation of tech-forward young farmers with genuine audience devotion, but the hard part is proving a given pick is actually "the guys," not just "some guys" — there are a lot of farmers on the internet.