Protection Dogs Worldwidediscussed
Protection Dogs WorldwideUltra-high-net-worth security / pets
Creator Fund Weekly — Sep 1, 2026Sam Lessin, Eddie DeDomenico, Jack Raines, Megan Lightcap, Caroline Singer
Protection dogs as a luxury service
8:01
from 11:30 in the recording
Creator Fund call, Aug 31 2026 (Riverside)
Trains and sells elite protection dogs to wealthy clients (FIFA president in their network, pro soccer players, LA/CA affluent) as family companions and/or a security alternative. Full concierge model: flies the dog to the client, a trainer stays a week in-home for integration, plus ongoing kenneling/boarding, multi-property patrol coverage, and a retirement program for aging dogs. 150K followers and growing; no pricing shown publicly.
Things We Like
- Textbook K-shaped-economy business -- high-end clientele, high willingness to pay, real defensive/emotional need behind it
- Continuous-service model (delivery + training + boarding + multi-home patrol + retirement care) is a real recurring-revenue moat, not just a one-time dog sale
- Already traveling in the right networks (FIFA/pro athletes/affluent LA-CA) at 150K followers with clear room to scale globally
Key Questions
- No single obvious creator/face fronting the brand -- can/should Slow invest in a strong single-brand story that isn't built around one person? (open team debate, unresolved)
- What stage is the actual business in -- revenue, growth rate, unit economics per dog -- not yet known
- Real pricing per dog / per property is unknown -- need this to size the market
Conversation Quotes
- “I like it a lot... I think it fits into a K-shaped economy, right? People want great dogs, they want them super trained, the defense angle makes sense -- there's a lot of tailwinds to this”Sam
- “Is there a dog version of [horse racing's stud premium] -- like, is there a dog version of that?”Jack
- “If there isn't a definitive face... how do we invest in something like this?”Eddie