Lucy Sparrow / Sew Your Souldiscussed

Caroline's pick, and the clip everyone reacted to most in real time. Lucy Sparrow is a British artist who builds entire felt-recreated environments — a full New York bodega ("The Convenience Store"), a pharmacy ("The Bourdon Street Chemist"), and other installations — every object hand-sewn from felt down to individual pill bottles. She started in 2017 with a New York bodega show and sold out all roughly 9,000 felt pieces that made it up; a second show in 2022 (framed in the call as "Tampa Fresh Foods") sold 35,000-40,000 individual felt pieces; and she's now building a new exhibition in Alabama with roughly 30,000 handmade works, running through mid-2027. Sam immediately compared the appeal to the earlier death-content discussion — this is exactly the kind of thing people get "weirdly obsessed with," where an individual felt object becomes a collectible identity marker (he drew the comparison to Jellycat-style plush collecting). Megan was the most enthusiastic reaction of the whole call ("I would pay money to go here... I might buy one"), and floated that this rhymes with Museum of Ice Cream — a ticketed, multi-city experiential format, not just an art sale. The group's live question: with tens of thousands of pieces selling out each show, who is actually buying the less-desirable/random pieces, not just the hero items.