Gait Happensdiscussed

Caroline's pick, deliberately narrower after last week's 'slightly too broad' conversation: find credentialed experts in a defined niche that still has a big TAM. Gait — how feet, ankles and hips work together when you walk — affects balance, mobility and how stress distributes through the body. Gait Happens is foot doctors (the public face is Dr. Courtney Conley) with ~350K followers who built infrastructure around improving gait: consumer products on their own site (toe spacers, strengthening bands, mobility tools), virtual consultations, online programs, professional education, and an in-person walk event. The aging angle is core — balance and mobility deteriorate with age, and there's a natural physical-therapy channel. Megan compared it to Knees Over Toes, 'a sneaky big business,' and wants the community dynamics understood (one-to-many vs peer-to-peer) — plus a sharper way to read engagement on informational content: shares and bookmarks over likes, since people send this to friends, parents and doctors. Eddie is personally deep in it — he does daily foot exercises after athlete friends lost their arches and wrecked their backs — and framed it as not-quite-a-silent-killer that nobody attends to 'until you're basically too far gone,' with consumer kinesiology getting bigger overall. Open puzzle: viewership looks decelerated — what originally popped for her (Megan wants to see growth pops from big podcast appearances)? Caroline sent cold outbound the morning of the call.